Every buyer has gone through this… They got into a sales funnel built by a competent publisher and made a purchase. Repeat this trick over and over again and your ROI will be great. All that remains is to learn how to build error-free sales funnels. This article from the Aff1.com team will help you a lot.
The sales funnel will not “sell” the offer for you. But you won’t succeed without it, either. So it’s better to learn and use it in your work.
The sales funnel is the path that the client takes from the moment he first learned about the product to the purchase (target action).
We use the word “link” — creative + pre-landing + landing + confirmed target action — this is a funnel.
Why “funnel”? Because it is easy to imagine it as a channel that gradually narrows. The wide part captures the maximum audience and directs them to purchase with every step.
If the funnel is built correctly, then the buyer is literally “pulled” into it. The goal of any funnel is to turn a potential buyer into an actual buyer. Here’s what a basic funnel looks like:
Why does a media buyer need an advertising funnel?
An advertising funnel is a lead’s path from realizing their need for your offer to making a purchase. So, if you have created a high-quality funnel, then the key to automating the conversion flow is in your pocket. And we will tell you how to create such a funnel. This is a universal method that is suitable for any niche and offer.
Examples of an advertising funnel
Banner on the website > Pre-landing > Landing with purchase
Google Ads > Blog Post > Targeted Action
Facebook Ads > Landing Page > Conversion
Social Media Blogger Post > Landing Page > Conversion
Essentially, if you are already making money from traffic, then you have an advertising funnel. But it doesn’t always work the way you’d like it to, does it? In reality, regressions and jumps happen as people move through your funnel.
For example, in the example below, both Client A and Client B came through content marketing, but they each had a different path:
This is one of the reasons why Aff1.com is so enthusiastic about testing. Don’t be lazy to try different creatives, links and channels — you never know for sure what exactly will hook buyers.
Troubleshooting
The basic concept is quite simple, but in practice, advertising funnels face the following obstacles:
- Different customers have different pain points (different age, gender, GEO health).
- Each customer has a different level of awareness (some have heard of your brand and are looking for alternatives, while others don’t even know solutions exist).
Here again, the best solution is multiple funnels. With different creatives and in different sources.
Instead of conclusions
An advertising funnel (or link) is several sequential steps that a buyer takes from looking at the banner to conversion. Well-designed funnels can increase your conversions and your profits.
Now that you know what an advertising funnel is and how it works, in the next article we will show you how to build an effective funnel. Don’t miss it — it will be as useful as possible! By the way, there are a lot of other useful materials in Aff1.com blog.
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