Why emotions drive sales Most people make decisions based on emotions, not logic. Research from Harvard Business School shows that 95% of purchasing decisions are made subconsciously, and only afterward does the brain “rationalize” them. In simple terms: the customer feels first — and only then comes up with reasons why it was a “smart choice.” That’s why using emotional triggers correctly can massively boost conversion rates. Why is it especially important to influence emotions in online sales? When someone shops offline, they have physical contact with the product — they can feel its weight, texture, even smell it. In...

2 апреля, 2025

FOMO (Fear of Missing Out) is the fear of missing out on something important. Originally a psychological term, it described the anxiety people feel when they see others participating in something interesting while they are not. In marketing, FOMO is used to trigger urgent purchases, event registrations, subscriptions, and other targeted actions. How does FOMO work in marketing? The FOMO effect is based on human psychology: Scarcity of resources – People are afraid that the product will run out. Urgency – Fear of missing a good deal. Social proof – If others have already bought it, it must be worth...

31 марта, 2025

Spring isn’t just a change of season – it’s when people start thinking about their looks and health before summer hits. For affiliate marketers, this is the perfect time to launch high-converting campaigns in the nutra niche, as demand for weight loss, anti-aging creams, and detox products is skyrocketing. Why spring is the ideal season for nutra offers Search interest is booming. People are actively looking up things like “how to lose weight before summer,” “skin rejuvenation,” and “detox the body.” Less competition than summer. Summer sees high demand, yes – but also aggressive competition. Spring is your chance to...

26 марта, 2025

Seasonality plays a significant role in promoting nutra offers, as consumer needs and interests shift depending on the time of year and geographic location. Let's explore seasonal demand patterns for nutra products in countries like the Philippines, Morocco, Ghana, and Peru, and analyze consumer preferences across these regions. Seasonal trends in nutra offers by country 1. Philippines Rainy season (June – November):– Cold and immune-boosting supplements.The high humidity and frequent rain increase the spread of colds and flu, driving demand for vitamins and immune-supporting products. Dry season (December – May):– Weight loss and detox products.With summer and beach season approaching,...

24 марта, 2025

​In traffic arbitrage, the correct selection of words that capture attention, evoke emotions, and motivate users to take targeted actions plays a crucial role. Such words are called triggers—they enhance the impact of advertising messages, increase conversion rates, and contribute to a higher number of leads. Let's explore which words and phrases work best in arbitrage creatives.​ The 5 most powerful trigger words in marketing There are certain words that are especially effective in advertising because they directly influence consumers' subconscious. They are widely used in creative headlines, email newsletters, landing pages, and other advertising formats:​ You – Personalization creates...

21 марта, 2025

Geo-restrictions and why it is important to comply with them.Geo-restrictions – not just a formality, but a critical aspect of traffic arbitrage. Every country has its own laws regulating the advertising of nutraceutical products, and non-compliance with these rules can lead to serious consequences: Ad account bans – violating local requirements on platforms like Facebook and Google results in instant bans. Legal liability – in some MENA countries, illegal advertising can lead not only to fines but also to legal proceedings. Loss of budget and reputation – running campaigns without considering local restrictions can quickly drain your budget without real...

19 марта, 2025