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Friendly reminder in case you forgot: how to warm up FB accounts

Facebook ad account warm-up for nutra advertisers: filling in the profile, a soft first launch, raising spend gradually and the setup mistakes to avoid.

2 min read AFF1 team
Cover: preparing a Facebook ad account before launching nutra campaigns

Why do you need to warm up accounts?
In affiliate marketing, especially in the nutra niche, you won’t last long without a warmed-up account. Advertising platforms (Facebook, Google, TikTok) monitor suspicious activity and ban accounts that start running gray or aggressive ads right after being created. Proper warming up increases the trust level of the account, prolongs its lifespan, and reduces the risk of bans.

How to properly warm up accounts?

  • Create accounts with clean data
    Use new IP addresses (proxies, anti-detect browsers).
    Register through real devices (or emulate natural user behavior).
    Use high-quality accounts instead of auto-registered ones.
  • Fill out the profile
    Add a profile picture, contact info, and follow popular pages.
    Show activity (likes, comments, watch videos).
  • Do a “clean” ad account launch
    Start with white-hat offers (e.g., health content, articles, light promos).
    Use soft wording and non-aggressive creatives.
  • Gradually increase the budget
    Spend minimal amounts in the first few days ($5–10/day).
    After passing moderation, start running your main traffic campaigns.
  • Monitor activity through anti-fraud systems
    Facebook Business Manager and Google Ads monitor user actions. Avoid sharp spikes in activity.

How NOT to warm up accounts?
Registering and instantly launching nutra — instant ban.
Using low-quality proxies — flagged as spam accounts.
Adding too many friends or mass liking — suspicious activity.
Spending big right away — new accounts with high spend draw moderation attention.

Proper account warming is the foundation of a successful ad campaign. Follow the warm-up steps, balance natural activity with advertising, and your accounts will last longer, allowing you to effectively run nutra and earn money.


P.S. – If you’ve got questions or want valuable updates without the spam, join our channel at aff1.com. Whether you’re starting out or leveling up in affiliate marketing, our Academy aff1 has got your back!

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