In the affiliate marketing space, working with health-related offers, particularly in the joint health niche, is one of the most stable and profitable avenues. In the Philippines, the market for wellness products is steadily growing, making it an attractive country for affiliates specializing in joint health offers. Let’s break down the key aspects that will help you drive profitable traffic to these offers.
Understand your geo
First and foremost, you need to know who you’re dealing with. The Philippines is a country with a significant older population that often suffers from joint problems. People here trust doctors’ advice but are also open to new solutions.
It’s better to target the age group of 40–45+, or even higher, since Asians tend to live longer, and health issues appear a bit later.
Regional Restrictions: The Philippines has many islands (over 7,000), with around 2,000 inhabited. It’s important to follow recommendations on regional restrictions to improve your performance.
In promotional materials, emphasize the product’s price so potential customers can immediately understand its cost. If they don’t grasp the price right away, it could negatively impact your earnings.
Here are some examples of how to highlight pricing correctly and incorrectly:
Correct Example: The customer immediately understands the product’s price.
Incorrect Example: The customer is confused about the discount threshold, which leads to misunderstandings.
Product composition description
Filipinos often prefer products with natural ingredients and trust certified health products. This is due to a belief in the power of traditional medicine. Offers that highlight natural ingredients and scientific evidence of effectiveness may inspire more trust and lead to higher conversions.
For example, the most popular remedies in the Philippines include herbal infusions and decoctions (ginger and sanjuba) and oils such as Langis Niyog-Niyugan. It’s important that these ingredients complement the actual components of the product you’re promoting.
Creative content that captivates
For joint health product offers, emotional creatives work well. Photos of happy elderly people who can now move easily, work in the garden, or play with their grandchildren are very effective. Don’t forget about the text — it should be simple yet powerful. For example: «Doctors say it’s the best — order two packs and get free shipping.» To increase impact, you can use the celebrity principle and mention local doctors trusted by the people.
AIDA (Attention, Interest, Desire, Action) headline formulas work well here:
- Attention: Grab the audience’s attention with striking visuals or headlines.
- Interest: Spark interest by highlighting the benefits and unique features.
- Desire: Create desire by showing how the product solves a problem or improves life.
- Action: Call the audience to action with a clear and compelling CTA (call to action).
Example of a creative for a joint pain remedy
Blue and light blue tones work well for creatives in this space, as confirmed by many affiliates. This color combination consistently performs better. A good approach is to use X-ray imagery (also with blue tones) as a nod to medical expertise.
A landing page that sells
Don’t forget about a high-quality landing page! It should be in the local language and immediately answer key questions: What is the product? How does it work? Are there proven results (reviews, studies)? And, of course, it should offer a quick and convenient ordering process. Add an FAQ section to address possible objections, and include a bold CTA (“Order Now”).
Given that mobile device usage is widespread in the Philippines, it’s crucial that your landing pages are fully optimized for mobile traffic. Slow or poorly optimized pages can reduce conversion rates, especially in a mobile-first country.
Make sure the text and visuals on the page are tailored to Filipino culture. Use photos in reviews and testimonials that feature Filipino people. It’s also important to use local names. For example, “Ksyusha” isn’t a common name in the Philippines, but “Jasmine” or “Maria” are widely used. Filipinos don’t resemble white Americans or Japanese samurais, so avoid such images in your promotions to prevent offense.
Ensure that your landing pages and ad creatives are in Tagalog or, if necessary, in English to maximize user engagement.
Key takeaways:
- Understanding your audience and local context.
- High-quality creatives and copy in the local language.
- A powerful, selling landing page that considers national nuances.
The devil is in the details. Be meticulous about everything related to adapting to the local mindset. Experiment with different approaches, analyze, and test to understand what resonates best with your audience and how to build on that.
Any questions or suggestions? Our managers are happy to support you or offer advice. Just mention the code word Aff1_flex to get an exclusive bump on the proprietary offer Easy GO! Feel free to reach out!
Share this article
Добавить комментарий