Aff1.com team going to share with you a short-list of the most important retail trends in 2024-2025. It’s important data about how consumer behavior, technology, and supply chains are impacting retail. So whether you advertise Nutra or White Hat, these are the top retail trends to know.
Specialists of the Exploding Topics trend detection service have compiled their list of the most important retail trends in the next two years. At Aff1.com, we’ve analyzed the research and now we share with you key findings from marketers and SEO experts on how consumer behavior, technology and supply chains are impacting retail.
Social Platforms Drive Billions In Retail Sales
According to a 2022 survey from Square and Wakefield Research, more than 90% of retailers are now selling on social media.
Accenture expects to see apparel, electronics, and groceries drive the social commerce trend forward in the coming years. McKinsey says this retail channel has the potential to be the best-selling channel for all types of retailers.
This trend is especially prevalent in younger generations. The survey also shows that Facebook and Instagram hold the top spots when it comes to social commerce platforms. However, recent announcements from Instagram and Facebook show they’re scaling back shopping features and devoting more focus to advertising. WeChat also allows users to search, shop, and checkout directly on the platform.
Consumer Demand For Same-Day Delivery Rises
Speedy shipping continues to be a top priority for retail consumers. Same-day delivery is moving from a nice-to-have feature to a must-have feature.
One of the shipping issues that bothers consumers most is the speed of delivery.
According to survey results from FedEx, nearly 70% of consumers say this factors into their purchase decisions.
X Delivery’s report showed that 90% of consumers want their products to arrive in fewer than five business days. Nearly 40% of consumers want their delivery in less than two days.
A survey from the Retail Industry Leaders Association reports that 80% of retailers will increase their spending on e-commerce fulfillment in the coming year.
Hyper-Personalized Customer Experiences Become The Norm
A survey from mid-2020 reported that 96% of customers will leave a brand if they receive bad customer service. On the flip side, 62% of people are willing to pay for good customer service.
In just the past few years, the bar for “good customer service” has been raised higher and higher. What types of personalization grab shoppers’ attention? Product recommendations based on their previous history and on their interests.
In your Ad companies, you can use this approach in creatives. Even if you can’t treat your customers with personalisation, you can imitate it.
Besides, the quality of the call-center is very important. This stage can influence buyers a lot.
Consumers Demand Ethical, Sustainable Practices
In particular, customers are interested in the environmental impacts and ethical practices of companies.
Google searches for “ethical brands” increased 300% between 2019 and 2020. Sustainability, environmental responsibility, and recycling are brand attributes that nearly 50% of consumers say are very important.
Forrester reported that one-third of consumers say their concerns about climate change impact their purchase decisions. Two out of five say they prefer to buy environmentally sustainable products.
When you advertise Nutra, be sure to highlight the natural and ECO ingredients.
Findings
For the next couple of years, we should use more innovations in the retail landscape moving forward. If we ignore these trends, then our competitors do this and leave us far away behind.
So don’t forget to follow the news and don’t be lazy to test new approaches. Besides, do not hesitate to contact Aff1.com managers with any questions.
By the way, there are many more useful materials on the Aff1.com blog.
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