We decided not to dive into lengthy explanations about what this is, how it works, or why it’s needed. Such things are best explained with real examples. Let’s take a look.
Example 1: Scaling advertising campaigns with a high budget
Situation: An arbitrage specialist launches advertising campaigns for a promoted offer (e.g., health products) and notices that the campaign is yielding good results, attracting many conversions with a low CPL (Cost Per Lead). To increase profits, they decide to scale the campaign by significantly increasing the budget.
Advantage of agency accounts: Standard Facebook accounts may limit advertising budgets for new users or beginners, which can slow down the scaling process. Agency accounts offer more freedom in budget management. They can handle larger amounts, for example, increasing the budget daily by 50-100% without the risk of account blocking or freezing. This is crucial for arbitrage specialists looking to quickly scale profitable campaigns.
Example 2: Protection against facebook blocks and sanctions
Situation: An arbitrage specialist’s advertising account gets blocked for violating Facebook’s advertising policies (e.g., overly aggressive ads or non-compliant products). This results in campaign halts, leading to financial losses.
Advantage of agency accounts: Agency accounts have protective measures against blocks. For instance, they can use additional security settings like two-factor authentication and can also be connected to multiple pages and advertising accounts, reducing the risk of complete access loss. If one agency account gets blocked, the arbitrage specialist can switch to other accounts without losing time or revenue.
Example 3: Access to advanced analytical tools
Situation: An arbitrage specialist runs multiple tests for different creatives and targeting settings and wants to quickly assess which ads perform best and which do not.
Advantage of agency accounts: Agency accounts provide access to advanced analytical tools and reports that allow arbitrage specialists to track not only basic metrics like CTR and CPC but also deeper insights, such as user behavior on pages, conversion costs by region, device, or even time of day. This enables more precise campaign optimization and faster termination of underperforming ads.
Example 4: Testing Various Creatives and Ad Formats
Situation: An arbitrage specialist is working with a new product and wants to test multiple creatives to identify which ones attract the most traffic and generate the best conversions.
Advantage of agency accounts: Agency accounts allow launching numerous ads with different creatives simultaneously. This is essential for testing approaches like A/B testing or multivariate testing. The arbitrage specialist can test several options without being limited by the number of active campaigns or ads within a single account. This significantly speeds up the optimization process and increases the chances of success.
Example 5: Account blocks due to sudden budget increase
Situation: In one account, the arbitrage specialist decides to sharply increase the budget for an ad campaign, leading to an account block because Facebook perceives such abrupt changes as suspicious activity.
Advantage of agency accounts: Agency accounts typically provide greater flexibility, allowing budgets to grow incrementally, avoiding sharp jumps that might trigger a block. Additionally, agency accounts can operate across multiple accounts, minimizing the risk of campaign disruption if one account faces sanctions. This allows arbitrage specialists to continue campaigns even if issues arise with one account.
Conclusion
As we can see from these examples, using agency accounts in traffic arbitrage provides clear advantages in terms of security, scaling, flexibility, and analytics. They help react quickly to changes, reduce the risk of blocks, and efficiently manage multiple ad campaigns simultaneously, making arbitrage more profitable and less dependent on random factors.
Do you have an example where an agency account played a key role in your case? If so, be sure to share it in our Telegram channel! And if you have any questions, our managers are always ready to respond promptly.
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