The leading cases of AI in marketing and advertising

Wondering how artificial intelligence (AI) is transforming the marketing and advertising landscape? Look no further! In this article, Aff1.com dives deep into the various ways AI is being leveraged to achieve marketing and advertising success. We’ll explore real-world examples that showcase the power of AI and provide insights on how you can utilize this technology for your affiliate marketing efforts.

Artificial intelligence (AI) is transforming the marketing and advertising industry by enabling companies to personalize their marketing efforts, optimize ad campaigns, and improve customer experiences. 

As for affiliate marketing, there are numerous opportunities to make profit with the help of AI. 

By the way, it’s time to flashback to our previous articles about special AI tools:

AI to help: neural networks for advertising. Pictures and videos

AI to help: neural networks for advertising. Writing

​​Useful AI: neural networks to automate and increase sales

Useful AI: neural networks for advertising analytics

The Power of AI in Marketing and Advertising

But today, AI tools have developed. Even more, they are developing right now, at this moment. So, to keep abreast, you need to know and constantly analyze their possibilities. Here are some ways AI is being used for marketing, along with examples:

1. Personalization and Customer Insights

• Netflix uses AI to analyze viewing patterns and preferences to recommend personalized shows and movies to its users. This keeps users engaged and reduces churn.
• Spotify uses AI to curate personalized playlists (Discover Weekly) based on your listening habits.

2. Chatbots and Customer Service

• Sephora’s chatbot on website and Facebook Messenger offers beauty advice and product recommendations, boosting both service and engagement.
• Domino’s Pizza uses its AI-powered chatbot, Dom, to allow customers to order pizza through Facebook Messenger, streamlining the ordering process.

3. Content Creation

• The Associated Press uses AI to automatically generate news reports on financial earnings, allowing them to produce content faster and free up human journalists for more in-depth work.
• Marketers leverage GPT-3 and other AI content generation tools to create diverse content types, including articles, social media posts, and more. This saves them time and resources.

4. Advertising Optimization

• Google Ads and Facebook Ads platforms use AI to help advertisers optimize their ad campaigns. They analyze data on how different demographics respond to ads and adjust targeting and bidding strategies to maximize ROI.
• The Trade Desk uses AI to optimize programmatic advertising, helping advertisers buy digital ads in real time and target their audiences more effectively.

5. Predictive Analytics

• Salesforce Einstein is an AI layer integrated into Salesforce’s CRM platform, providing sales and marketing teams with insights and predictions about customer behavior, helping to tailor their strategies accordingly.
• IBM Watson offers AI-powered predictive analytics for various industries, including marketing, to forecast future trends, customer behaviors, and potential outcomes of marketing strategies.

6. Image and Voice Recognition

• Pinterest uses AI to power its visual search feature, allowing users to search for products and ideas using images instead of words, improving the discovery process.
• Amazon Alexa and Google Assistant leverage AI for voice search and shopping, enabling hands-free interactions and personalized shopping experiences based on voice commands.

7. Email Marketing Optimization

• Persado uses AI to optimize email marketing campaigns by analyzing language and crafting messages that resonate with specific audiences, leading to higher engagement and conversion rates.
• Mailchimp’s AI capabilities help in predicting the optimal sending times for emails, personalizing content, and segmenting users to improve the effectiveness of email marketing campaigns.

What’s about attractive pictures?

The use of AI in creating innovative and creative advertisements has been on the rise, with companies leveraging AI tools for generating visuals, slogans, and entire campaigns that are both engaging and tailored to their target audience. Here are examples where brands have used AI for creative advertising:

1. Lexus AI-Scripted Commercial

Lexus created an advertisement for their ES executive sedan where the script was entirely written by AI, developed by IBM Watson. This project, known as «Driven by Intuition,» utilized AI to analyze 15 years of award-winning car and luxury advertisements. The AI then crafted a script that was brought to life by a human director, resulting in a unique and emotionally resonant commercial.

2. Nutella’s Personalized Jars

Nutella used an AI algorithm to create seven million unique designs for their jars in Italy. The «Nutella Unica» campaign utilized an algorithm that combined colors and patterns to create distinct and vibrant jar designs. This initiative was highly successful, leading to a sell-out of the limited-edition jars.

3. Coca-Cola’s AI-Designed Cans

Coca-Cola experimented with AI to design new patterns for their cans. By feeding an AI system with various designs, colors, and cultural images, they were able to generate new designs that were then evaluated by human designers for production feasibility, leading to innovative and visually appealing cans.

4. Heinz’s AI-Powered Billboard

Heinz launched a campaign where they used AI to find real posts from social media where people were enjoying ketchup but hadn’t mentioned Heinz by name. They then turned these posts into billboards, showcasing real moments of people with their product. This campaign, while relying on AI for data mining and analysis, created a personal touch in their advertising.

5. Stella Artois’ AI Bar

Stella Artois upped the customer experience by introducing an AI barman. This AI analyzes customers’ preferences and social media habits to recommend and create personalized cocktails, leveraging AI for creative customer engagement.

Instead of conclusion

These examples highlight how AI can be used creatively in the advertising industry to generate unique content, personalize customer experiences, and create engaging campaigns that resonate with audiences. AI’s role in creative processes is expanding, providing brands with new opportunities to connect with their customers in innovative ways.

We hope these examples of how AI is revolutionizing marketing and advertising inspire you and give you great ideas for your advertising companies. Anyway, feel free to contact our managers and get advice, data or insight you need. 

There are many proven tips and tricks for work in the Aff1.com blog. Be sure to find useful ideas.

Share this article