Today we’ll dive into a key tool in the nutra arbitrage journey — the pre-landing. We’ll explain what this beast is, why you need it, and how to work with it to pump your profits to the max.
🔥 What is it?
A short, intermediate page between your ad and the offer that:
🔺 Filters out bots and irrelevant users
🔺 Warms up your audience before purchase
🔺 Lowers CPL and boosts conversion rates
🎯 Why use it?
✔️ Clean traffic
• Surveys/quizzes cut “junk” by up to 40% of clicks
✔️ Higher CR
• Gives users time to get interested and accept the offer more willingly
✔️ Budget savings
• You pay only for people who are genuinely ready to buy
✔️ Easier moderation
• Softer wording and “hidden” CTAs avoid bans
✔️ Psychological warming
• Mini-stories, social proof and empathy build trust
🛠 How to build a pre-landing: quick checklist ✍️
1️⃣ Choose your format
Single-page quiz, “teaser article,” video preview
2️⃣ Content mapping
Identify the pain point on the pre-landing and amplify it with your content
3️⃣ Pre-land creatives
Banner/teaser that matches your page style: unified color scheme, single clear message
4️⃣ Tools
Tilda, LPmotor, GetResponse (for quizzes), Google Forms + redirect
5️⃣ Testing & optimization
A/B-test headlines, images, button copy. Start with 2–3 variants and see what hooks best.
Even this quick overview shows that a properly set up pre-landing will deliver cleaner, cheaper leads for your offer.
Got tips of your own? Share them in the comments!
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