What we wear and drive

Affiliate marketing is a highly competitive field where success is measured in numbers. Top affiliates earn tens of thousands of dollars per month, allowing them to choose the best brands in fashion, cars, and cosmetics.

We conducted a survey of 250 affiliate marketers from the CIS, Europe, and Latin America to find out which brands they respect the most. In this article, we share the results, insights, and a glimpse into the affiliate marketing world.

Survey Methodology: Who did we ask?

• 100+ affiliates from the CIS (Belarus, Ukraine, Kazakhstan)
• 80 affiliates from Europe (Germany, UK, Spain)
• 70 affiliates from Latin America (Brazil, Mexico, Argentina)

The survey focused on three key categories: fashion, cars, and cosmetics.

Why these categories?

• Successful affiliate marketers spend money on status items that showcase their income level.
• They travel frequently and prioritize comfort and practicality.
• The affiliate marketing community loves to display success—both on social media and at industry conferences.

Top 3 fashion brands among affiliate marketers

1. Balenciaga – 42%

Why?

• A major name in high-end fashion.
• Clothing with recognizable logos (hoodies, t-shirts, sneakers).
• Stands out from mass-market brands.

💬 «Balenciaga is all about style and money. In affiliate marketing, people love hype brands, and Balenciaga is exactly that.»

2. Off-White – 28%

• A symbol of modern streetwear culture.
• A favorite among digital entrepreneurs.
• Looks great in Instagram photos with a MacBook and a cocktail in Dubai.

💬 «Off-White is a style that doesn’t scream, but everyone recognizes it. Streetwear is everything for us.»

3. Stone Island – 19%

• Known for high-quality materials and unique style.
• Special feature: advanced fabric technology and a minimalist look.
• Appeals to those who want to stand out through quality rather than logos.

Top 3 Cars for Affiliate Marketers

1. Porsche Panamera – 36%

💰 Price: from $100,000

• A mix of business style and sporty character.
• A status symbol in the affiliate world.
• Frequently featured in Instagram posts.

💬 «Porsche is luxury and sport in one package. Perfect if your ROI is high.»

2. Mercedes-Benz G-Class (G-Wagon) – 29%

💰 Price: from $140,000

• A prestigious SUV.
• A favorite among influencers, bloggers, and entrepreneurs.
• Always attracts attention.

💬 «The G-Wagon isn’t just a car. It’s a symbol of how far you’ve come.»

3. BMW M4 – 22%

💰 Price: from $80,000

• A stylish sports car.
• Great for traveling and high-speed driving.
• More affordable but still looks premium.

Top 3 cosmetic brands among affiliate marketers

Successful affiliates take care of their appearance because first impressions matter. Here are the brands they choose:

1. La Mer – 34% (women), 22% (men)

• Luxurious yet highly effective skincare.
• A single jar of La Mer cream costs from $200, but fans swear by it.

💬 «If you make five to six figures a month, spending $500 on skincare is totally fine.»

2. Aesop – 28% (women), 31% (men)

• A minimalist brand for those who value quality.
• A favorite among affiliates who travel and want a universal skincare solution.

💬 «Aesop is like affiliate marketing: no unnecessary noise, just results.»

3. Tom Ford Beauty – 25% (unisex)

• High-end perfumes and skincare.
• Associated with a luxurious lifestyle.
• Most popular scents: Tobacco Vanille and Oud Wood.

Conclusions: How brands reflect the affiliate lifestyle

• Fashion: Hype-driven, expensive, attention-grabbing but not tacky.
• Cars: Status symbols that hint at success and ambition.
• Cosmetics: Premium, minimalist, but highly effective.

What’s next?

• Affiliates will continue to invest in themselves, strengthening luxury brands’ dominance.
• Streetwear will remain a top choice, but new names might overtake Off-White and Balenciaga.
• Expect a shift towards investments and exclusive gadgets—Rolex, Apple Vision Pro, and rare accessories.

Which brands do you prefer? Drop a comment below! 🚀

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