We know, you’re trying. Optimize, test, learn from your own and others’ mistakes. However, is ROI sometimes far from satisfactory? It can be fixed! The Aff1.com team shares our experience of fixing errors that you may simply not notice.
The greatest number of difficulties await publishers when entering new GEOs. Here are typical mistakes common to both beginners and professionals:
- Ignoring local language
- Copying ICP and lead generation channels from another market
- Lack of local insights
- Independent attempts to adapt to the market
The fourth paragraph contains a hint. If you are entering a new GEO, enlist the support of experts. First of all, watch out for restrictions in the GEO description. And be sure to ask clarifying questions to Aff1.com managers, who have the knowledge and experience accumulated by many webmasters.
It’s great if you have the opportunity to consult with a direct resident of the desired country. Such representatives can be found online and agreed on the necessary information.
What else can you do?
There are many ways to improve the quality and effectiveness of advertising campaigns. First of all, you need to find the cause of the problem to take targeted action.
However, there are a few universal tips that definitely won’t hurt:
Utilize more channels
Don’t put all your eggs in one basket. Utilize a diverse mix of channels like Facebook ads, Native ads, and etc. to reach your target audience across different platforms.
Go beyond just lead generation
Track key performance indicators (KPIs) like click-through rate (CTR), win rate, and cost-per-acquisition (CPA) to identify areas for improvement and optimize your campaigns for maximum efficiency.
Refine Your Ideal Customer Profile (ICP)
Your ICP is your roadmap to success. Regularly revisit and update your ICP based on market data and campaign performance to ensure you’re targeting the right audience.
Use technologies
Explore AI-powered tools for better audience targeting and leverage automation solutions to streamline tasks and free up your time for strategic initiatives.
Don’t ignore external help
Don’t hesitate to tap into the wealth of knowledge available. Utilize resources like training sessions, consult with your affiliate network managers, and learn from industry insights shared by colleagues.
Think systematically
Utilize time-sensitive offers, and personalized ads based on browsing behavior to capture attention. Build trust with scarcity triggers, social proof like testimonials, and progress bars. Personalize the journey by adjusting offers based on location. Remember, strategic use and A/B testing are key to maximizing the effectiveness of these conversion-boosting triggers.
A/B Testing
A/B test different aspects of your listings like approaches, images, pre-landing pages, headlines and descriptions to see what resonates best with your target audience.
And don’t forget please, that on the Aff1.com blog, we provide tips and tricks for the work. And our managers are always in touch to answer your questions in detail! Including reviews of GEOs and recommendations for working with them.
And our managers are always in touch to answer your questions in detail!
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