Tomorrow marks the 60th U.S. presidential election, sparking widespread interest and anticipation among citizens and businesses alike. For those of us in affiliate marketing, these elections signify more than politics—they bring potential shifts to digital platforms, particularly Facebook, which is a major traffic channel. Post-election periods can often result in temporary disruptions and algorithm updates. How might this impact us, affiliates?
Impact on Affiliate Marketing
Algorithm updates: Facebook might adjust its algorithms to better monitor sensitive topics, which can affect target audiences—especially critical if your campaigns touch on political or socially significant themes.
Moderation checks and delays: Post-election periods typically bring stricter moderation, particularly for ad approvals. Delays in reviews may slow campaign launches and reduce agility.
Temporary disruptions and technical Issues: Major events can overload servers, potentially leading to platform downtime or slower performance.
How to minimize conversion drops
Prepare in advance: Launch key campaigns and test creatives before election day. This helps identify risk points and minimizes the impact of potential delays.
Use retargeting: To stabilize conversions, set up retargeting for users who have already engaged with your content.
Diversify channels: Don’t rely solely on Facebook. Consider adding Google Ads, Instagram, or TikTok to expand reach and reduce Facebook dependency.
Stay updated: Subscribe to Facebook news updates and follow our blog on traffic and marketing to stay informed about potential changes.
By implementing these steps, your business and campaign results can remain stable.
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