How have the rules of advertising platforms for nutra offers changed in 2025?

Nutra arbitrage in 2025 is not the same as in 2023-2024. Facebook and Google continue to tighten their policies, TikTok is making moderation more complex, and native networks are introducing new rules.

But nutra offers haven’t disappeared—top arbitrageurs are simply adapting their strategies. In this article, we’ll break down the new restrictions, workaround strategies, and up-to-date numbers on conversions, bans, and bids.

Facebook Ads: more bans, harder cloaking

What’s changed?

• It’s become harder to bypass moderation—algorithms are better at detecting cloaking and have introduced AI moderation.
• Stricter rules for dietary supplements—Facebook now requires clear proof of product effectiveness (certificates, clinical studies).
• Restrictions on trigger words—phrases like “lose weight effortlessly,” “rejuvenate in 7 days,” or “get rid of pain instantly” are banned.

How to adapt?

• Use neutral landing pages (scientific approach, user testimonials).
• Focus on content marketing and warming up audiences (via pre-landers, articles like “Top 5 Ways to…”).
• Explore TikTok Ads and native ads as alternative traffic sources.

Conclusion: Advertising nutra on Facebook is still possible but expensive and risky. The best option is to work through agency accounts and use white-hat strategies with retargeting.

Google Ads: Stricter Controls and Focus on Authoritative Sites

What’s changed?

• Google has tightened moderation of nutra offers—increased scrutiny on pages with medical claims.
• Less room for deceptive creatives—sites without real reviews or research are heavily penalized.
• Harder to run nutra on search—new algorithms prioritize official brands and pharmaceutical companies.

How to adapt?

• Use SEO-optimized websites with content marketing.
• Focus on Google Display Network (banner ads) instead of search.
• Simplify landing pages by removing aggressive triggers (“lose weight in 7 days”).

Conclusion: Google Ads has become more challenging, but nutra offers still work if you mask advertising messages and use authoritative landing pages.

TikTok Ads: New Rules, But Low Competition

What’s changed?

• Stricter moderation on weight loss and anti-aging topics.
• Aggressive creatives are limited (e.g., before/after, direct promises).
• New algorithms automatically reject “deceptive” ads.

How to adapt?

• Create native and entertaining creatives.
• Use lead magnets and warming-up funnels.
• Leverage TikTok Shop and influencers for nutra sales.

Conclusion: TikTok remains one of the best traffic sources for nutra, but you need to adapt your creatives wisely.

Native Advertising (Taboola, Outbrain, MGID)

What’s changed?

• Higher requirements for content sources (sites must look like real media outlets).
• “Miracle products” are banned—only soft marketing is allowed.
• Increased competition—more brands and pharmaceutical companies have entered this segment.

How to adapt?

• Launch news articles and reviews instead of direct ads.
• Focus on white-hat nutra offers (vegan vitamins, bio-supplements, adaptogens).
• Use authoritative sites for content placement.

Conclusion: Native advertising is one of the most stable platforms but requires high-quality landing pages and white-hat nutra products.

Summary: What Works in 2025?

• Facebook Ads: Difficult, expensive, but still possible.
• Google Ads: Suitable for SEO and native landing pages.
• TikTok Ads: Relevant, but requires creative strategies.
• Native Ads: The best option for white-hat nutra.

What should arbitrageurs do?

• Test TikTok and native ads.
• Simplify landing pages for Google and Facebook.
• Work with gray-hat SEO and content marketing.
• Reach out to our managers in the Aff1 Telegram channel for questions!

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