ARTICLES

In affiliate marketing, the word “spend” often sounds like a diagnosis. Newbies frown: “I spent again! It’s all over!” Experienced media buyers just shrug: “So what, it happens.” Why? Because spending isn’t the end — it’s part of the process. Here’s why. 1. Spend = Investment in Data Imagine you launch a new funnel. Traffic is coming in, leads are few, ROI is red. First feeling? Panic. But in reality, you just bought yourself data: which creatives got a response and which were “dead”; which GEOs and placements gave at least some signal; where users click but don’t convert. Yes,...

28 августа, 2025

If you’ve been in affiliate marketing for a while, you’ve probably heard the sacred word Scrub. For beginners, it may sound like a body scrub: “removes all the unnecessary stuff.” And in a way, that’s exactly what it does — only instead of dead skin, it scrubs off your leads. In simple terms Scrub is the process of filtering and verifying the leads you’ve driven to an offer.The affiliate network or advertiser “combs through” the flow of applications to remove: duplicates (the same granny left three requests for the joint cream — only one will count); fakes (a number like...

28 августа, 2025

You launch a campaign. Day or two in — and you’re in the red.That sinking feeling: “That’s it, scam, nutra doesn’t work, I’m clueless, I’m switching to delivery.”Stop. Pause. Inhale. Exhale. 🎯 A drain isn’t a fail. It’s a test. Any campaign is a hypothesis. Hypotheses either hold true or they don’t.You haven’t lost — you’ve collected data. 💊 Nutra example:You launch a pre‑land for a detox offer in the CIS. You get clicks but zero leads.First thought: “Nutra is dead.”Then you:✔️ Change geo — leads start rolling in.✔️ Test a different pre‑land — CR jumps.✔️ Keep the same offer...

30 июля, 2025

Why do you need to warm up accounts?In affiliate marketing, especially in the nutra niche, you won't last long without a warmed-up account. Advertising platforms (Facebook, Google, TikTok) monitor suspicious activity and ban accounts that start running gray or aggressive ads right after being created. Proper warming up increases the trust level of the account, prolongs its lifespan, and reduces the risk of bans. How to properly warm up accounts? Create accounts with clean dataUse new IP addresses (proxies, anti-detect browsers).Register through real devices (or emulate natural user behavior).Use high-quality accounts instead of auto-registered ones. Fill out the profileAdd a...

23 апреля, 2025

Packaging color lays a key role in purchase decisions, especially in the nutra industry. According to research, up to 85% of consumers choose a product based on packaging color, and 62–90% of purchasing decisions are made within seconds—just by looking at the product’s appearance.For nutra product manufacturers targeting markets like the Philippines, Peru, Ghana, and Morocco, it’s essential to consider not only general principles of color perception but also cultural color preferences in each region. How do packaging colors influence buyers? 🟥 Red – Stimulates, excites, and triggers impulsive purchases. Associated with energy and passion.Use case: Ideal for weight loss...

15 апреля, 2025

Spring isn’t just a change of season – it’s when people start thinking about their looks and health before summer hits. For affiliate marketers, this is the perfect time to launch high-converting campaigns in the nutra niche, as demand for weight loss, anti-aging creams, and detox products is skyrocketing. Why spring is the ideal season for nutra offers Search interest is booming. People are actively looking up things like “how to lose weight before summer,” “skin rejuvenation,” and “detox the body.” Less competition than summer. Summer sees high demand, yes – but also aggressive competition. Spring is your chance to...

26 марта, 2025