On July 6, Meta launched a new social network — Threads. Visually and in essence, it is an analog of Twitter. And how about the traffic? Let’s discuss and share Aff1.com impressions.
In Threads, you can:
- post text messages
- answer them
- put likes,
- share other people’s posts on your profile.
In short, the same as Twitter.
And yet, this is not Twitter at all, but its competitor (in theory). Threads is integrated with Instagram, so when registering, you can log in through Instagram and simply transfer personal data and subscribers from there.
What does this mean for traffic arbitrage?
If you have worked with Twitter and/or Reddit, then you know the specifics of these social networks. Here we are not talking about direct advertising and banners but about native ads.
The main advantage of such social networks is continuous user-generated content. Consequently, the level of trust in the content is very high.
Judging by the first hours of work of Threads, brands register in the new social network and simply transfer key information about themselves from Instagram. This tactic seems logical — at least you have another platform to present.
Moreover, while the competition is not great and there are more chances to catch the eye of a potential audience.
Otherwise, the recommendations are as follows: create an account, upload attractive content (texts, pictures, slogans can be used here), and be sure to comment on other people’s threads to attract attention.
You may find our article with practical advice useful Concept Source: How to Use the Reddit Effect for Affiliate Marketing. Much in common in terms of strategy.
Also helpful is How to promote Nutra offers using Native Ads.
If you’re serious about getting into Threads, take the big brand accounts as a model. For example, the Wendy’s account is still our favorite. Just tailor your ToV to suit your purpose.
A few technical points
The Threads app is currently available in the AppStore. The Android version will come later.
You can add links to your profile description. This is necessary to attract traffic.
By the way, Instagram has already launched a service called Threads, which was conceived as a competitor to Snapchat. The application was released in 2019, and in 2021 it was closed due to a lack of demand.
It is possible that Threads will suffer the same fate as Clubhouse, which was heavily advertised but ended quickly. However, participation in a trending project is, in any case, additional traffic to an active audience. And also — an invaluable experience of different sources.
On the other hand, Threads can live longer. Do not forget that Elon Musk has been acting very strange lately and ruining the reputation of Twitter.
In any case, we advise you not to miss new opportunities, trends, and Threads. And then we’ll see.
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